Benefits of using SEO for business growth in India

Implementing SEO strategies in India enhances user experience, generates leads, increases conversion rates, and reduces marketing costs, driving business growth.

Are you part of 36% of the organisation globally that are still not sure about using SEO for business? Or are you using SEO which is not generating an effective business outcome for you?

SEO (Search Engine Optimization) can revolutionize your website and take your business to new heights. Globally around 63% of marketers believe in improving SEO and the online presence of their business. SEO can do a lot more than improve the ranking of your website. 

Benefits of using SEO for your business

Using SEO for business can provide long-term benefits and credibility in the eyes of customers and stakeholders. The employees also feel proud when their organisation is known in the common circle outside the business. Although SEO can deliver many benefits to businesses, we are going to put the major out of them.  

1.  Better User Experience – The design of the website should be from the buyer's aspect. Enhance the user experience on the website with the help of relevant content, aspiring high-quality related images, videos, easy navigation, etc. A user-friendly website will engage more customers. Search engines are also looking for user-friendly websites to determine the ranking of the website. With relevant keywords and content, SEO can do wonders for your website.  

2.  Primary Source of Leads – An entrepreneur knows the importance of SEO on the website. About 51% of the organic traffic comes from the search results of the various search engines. Business to Business (B2B), Business to Customer (B2C), Non-Profit Organisation, or any type of business can benefit from a good SEO. If you are not getting good results, it is time to rethink your SEO tactics.

 3. Higher Conversion Rate – The traffic coming through search engines is better than the leads generated through outbound strategies. This better pumping of traffic will lead to a higher conversation rate for the business. The traffic of interested people in your brand will lead to a better conversion rate.  

4. Greater Cost Management – Improved ranking in search results will increase clicks on the websites. This organic traffic will eliminate the need for spending on PPC advertising for at least the next six months. Search Engine Journal also reported the fact that inbound leads are effective in reducing lead generation costs. 

5. Increases Footfall at the local stores – Today’s buyer is smart, they put up research before making an opinion for purchase. Research from Hubspot states that more than 81% of shoppers go online before visiting the local store. Local SEO can do wonders for your business here.

6. Establish Brand Awareness and Build Brand Credibility – Brand Awareness is how the end-user recognizes the product in the market. How the brand is familiar to the targeted audience? The increased appearance will increase the visibility to the targeted audience. SEO ensures you greater visibility being on top rankings.

“Creating brand awareness is one of the key steps in promoting a product.”- Investopedia

7. Ensures Mobile-Friendliness of the Website – Do you know, about 70% of the users are accessing the internet through mobile devices? Google has included mobile-friendliness as an important parameter as a ranking signal. A mobile-friendly website gives a better response when searched over mobile devices. SEO can enhance user experience and make navigation easy.

8. Increases Followers on Social Media – Getting popular will increase visits to the website, accompanied by people following the brand on social media. Online communities help in the success of the brand in the long term. 

9. Improves Website Speed – How fast does your website load? As per experts, the average loading time for a website should be less than 3 seconds. Google also gives good weightage to page load speed because if the page doesn’t load well or takes longer, visitors lose interest. Using SEO practices will solve this matter, generating a better user experience.  

10. Ahead of the Competition – Digital marketing strategies are all correlated to generate benefits for a business. SEO plays an important role. Implementing digital marketing strategies to overall your business plan will do wonders for your business, positioning you ahead of your competitors. 

SEO generates an organic search for websites, and about 64% of marketers actively spend time in Search Engine Optimisation. Till now you would have realized what wonders using SEO for business can do without spending on paid campaigns.  

Make smart choices for your business, and get your SEO strategy planned.