Digital Marketing Executive

Job Description

An experienced Digital Marketing Executive is required to assist in the planning, execution and optimization of our online marketing efforts. Promoting our services through digital channels is complex. We are searching for a Digital Marketing Executive to use these channels to their fullest potential because they are becoming increasingly useful for our company. You will be required to generate ideas for business promotion and development by using digital marketing techniques and networking

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update the website
• Collaborate with designers to improve user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date

Eligibility Criteria

• BSc/BCA/BBA/BA in marketing or relevant field
• 2 years of working experience as a digital marketing executive

Skills

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills